Bruker Corporation

  • Product Marketing Manager - Magnetic Resonance Spectroscopy in Life Science Research Markets

    Job Locations US-MA-Billerica
    Posted Date 1 month ago(10/5/2018 8:08 AM)
    Req. #
    2018-6340
    # of Openings
    1
    Position Type
    Regular Full-Time
  • Overview

    As one of the world’s leading analytical instrumentation companies, Bruker covers a broad spectrum of advanced solutions in all fields of research and development. All our systems and instruments are designed to improve safety of products, accelerate time-to-market and support industries by successfully enhancing quality of life. We’ve been driving innovation in analytical instrumentation for 50 years now. Today, worldwide more than 6,000 employees are working on this permanent challenge, at over 70 locations on  all continents.
    Join this challenge and excitement as a Product Marketing Manager who will design and execute strategies and tactics at a global level.

    Responsibilities

    • Responsible for clearly communicating main product line related aspects (‘why,’ ‘what’ and ‘when’) to the marketplace
    • Ensure consistent positioning and messaging across channels
    • Work with cross-functional partners to define
      • Product launch campaigns: training, release, and end of life
      • Go to market strategy
      • Design of marketing planner incl. conference planner
      • Marketing KPI analysis and planner revisions
    • Marketing competition analysis
    • Design targeted sales and accounts program
    • Channel partner marketing management
    • Updating product web pages
    • Webinars/Seminars preparation and support
    • Sales enablement tools & customer-facing presentations
    • Internal sales trainings
    • Member of global marketing function

    Qualifications

    • Has a deep understanding of Go to market and segment oriented marketing objectives
    • Must understand customers and the life science research market
    • Demonstrate successful launch of new products, marketing programs and technologies into the market
    • Experience in product marketing in a B to B or life science technology environment
    • 10+ years of life science commercial experience
    • MBA or other advanced degree preferred
    • Familiar with numbers and analytical mindset
    • Deep understanding of analytical instrument product portfolio
    • Strong communicator and can work cross divisions and functions
    • English language :  fluent or native

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