Bruker Corporation

  • Marketing Communication Specialist

    Job Locations JP-Yokohama
    Posted Date 3 months ago(7/8/2018 8:12 PM)
    Req. #
    2018-6298
    # of Openings
    1
    Position Type
    Regular Full-Time
  • Responsibilities

    This person takes the initiative of marketing communication activities for X-ray business in Japan covering AXS and BNA businesses, in accordance with the direction and guideline of Bruker global MarCom team.

    1.Plan and implement MarCom activities

      -Events for potential customers

      -Web-site improvement, Mail magazine

    2.Preparation of sales promotional materials

      -Brochures

      -Price list

      -Sales tool database management

    3.Facilitate each MarCom event based on implementation plans and manage them through SFDC (CRM) platform, to generate the sales leads as many as possible. 

      ○Marketing Communication events

        -Tradeshows

        -Seminars

        -Academic events

        -Webiners

      ○Public Relation activities

        -Website contents management

        -Mail Magazine

        -PR materials

        -Publicity, Advertisement

    4.Activity report internally as well as to HQ Marcom

      -Weekly report to sales management

      -Periodical report to Division-wide conference

      -Monthly communication with HQ Marcom

    Qualifications

    MarCom events management with relevant communication skill in fluent English & Japanese

    Website content system management (CSM)

    Experience MS Excel, Word, Powerpoint, Publisher, ILLUSTRATOR, PHOTOSHOP, INDESIGN

    Experience/Interest in scientific instrument business

    Experience and knowhow on CRM (SFDC)

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