Bruker Corporation

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Marketing Specialist

Marketing Specialist

Req. # 
2017-5265
# of Openings 
1
Job Locations 
US-WI-Madison
Position Type 
Regular Full-Time
Posted Date 
11/3/2017

More information about this job

Overview

As one of the world’s leading analytical instrumentation companies, Bruker covers a broad spectrum of advanced solutions in all fields of research and development. All our systems and instruments are designed to improve safety of products, accelerate time-to-market and support industries in successfully enhancing quality of life. We’ve been driving innovation in analytical instrumentation for 50 years now. Today, worldwide more than 6,000 employees are working on this permanent challenge, at over 70 locations on all continents.

Responsibilities

SUMMARY OF RESPONSIBILITIES:

Responsible for all logistics of 30+ tradeshows & meetings annually, ranging in size from meeting support with no exhibit to 10’ booths. Applications and maintenance training program coordination. Webinar program management. Literature management. Booth graphic asset management.

 

 

ESSENTIAL FUNCTIONS:

 

Tradeshows: Plan, organize and execute ~30 tradeshow exhibits annually. Work with North American Product Manager to determine booth location, graphics, equipment, furniture, electrical, and multimedia needs. Pack and unpack exhibit crates and trunks. Write booth descriptions, company profiles, and product listings. Communicate tradeshow arrangements to Bruker attendees. Assist with setup, tear-down and booth staffing on an as-needed basis. Occasionally create and send email invites associated with tradeshows.

 

Training coordination: Administer all Madison-based training classes. Work with course instructors to schedule and execute applications and maintenance classes. Ensure class descriptions are up to date and all dates are current on website. Assist customers with registration, including obtaining quotes and working with Sales Admin team to process new sales orders. Ensure customers receive timely communications regarding their registration.

 

Webinars: Plan, organize and execute ~10 webinars annually. Work with North American Product Manager to determine dates, content, target audience and promotion. Create and send email invites, maintain registration list and act as host for each webinar.

 

Other:

  • Manage inventory of all printed graphics for tradeshow booths and special events.
  • Manage printed & electronic literature inventory and fulfillment, keeping printed stock current and display shelves up to date. Load iPads for tradeshows with requested literature pieces.
  • Assemble and send welcome kits to new customers – monthly.
  • Distribute new and collect old dosimeter badges to marketing applications employees located in Madison – monthly.
  • Prepare and send weekly mail package to field employees – monthly.
  • Perform other tasks as assigned by manager

Qualifications

Performance of this position is critical to Bruker AXS Inc., including reporting to work every day as scheduled, or to make arrangements as far in advance as possible with your supervisor.

Bachelor’s Degree in Marketing, Advertising, Communications or Business Administration

1-3 years in business to business, industrial or technical product marketing and advertising. Experience in tradeshow or special event coordination a plus.

Strong organizational, communication (written and verbal), and interpersonal skills. Positive, team-oriented attitude.

Proficiency with Microsoft Office, including Outlook, Word, Excel and PowerPoint.

Basic to mid-level experience with a marketing automation tool such as ActOn, Marketo or similar..

Familiarity with Customer Relationship Management systems, such as SalesLogix, Siebel or SalesForce.com.

Experience with social media marketing a plus.

Ability to participate and contribute as a member of a team.

Ability to work independently with minimal supervision.

Ability to handle multiple tasks effectively.

Ability to interact and communicate with all levels of individuals, both inside and outside the company, in a professional manner.

Occasional domestic travel required.

Ability to occasionally lift up to 30 lbs, bend, stoop, climb stairs, kneel and reach overhead.

 

Bruker Corporation offers a comprehensive and competitive benefits package including medical, dental, 401(k), paid vacation, holidays, and tuition assistance (as applicable).

Bruker is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, and other protected characteristics.

Certain positions at Bruker require compliance with export control laws and as a result, all interviewed candidates for all positions will be screened pre-interview to determine their eligibility in light of export control restrictions.