Bruker Corporation

Sr. Sales Representative XRD

2 months ago
Req. #
# of Openings
Position Type
Regular Full-Time


As one of the world’s leading analytical instrumentation companies, Bruker covers a broad spectrum of advanced solutions in all fields of research and development. All our systems and instruments are designed to improve safety of products, accelerate time-to-market and support industries in successfully enhancing quality of life. We’ve been driving innovation in analytical instrumentation for 50 years now. Today, worldwide more than 6,000 employees are working on this permanent challenge, at over 70 locations on all continents.


As part of a geographic specific Sales Team, the X-ray Diffraction Sr. Sales Representative (SR) is responsible for all sales efforts to drive growth objectives in our X-ray Diffraction (XRD) product line on the East coast.


The SR is responsible for: instrument, accessory, upgrade sales and “point of sale” service offerings of the Bruker AXS business unit; execution of a sales plan containing the regional and company strategic objectives; while conducting daily management of our current customer base, prospecting for new accounts, and the improving the overall market share and profitability of the territory.


Develop and implement business plans. Responsibility is to develop a plan for each of the XRD product lines to ensure each line is fairly represented with the intent to improve overall market share and profitability; with timely updates to opportunity funnel and weekly forecasts through rigorous pipeline management in order to provide forecasting accuracy and order visibility.


This role serves as a key interface to customers in representing the company's products and services in the assigned territory.



Cultivate partnerships with customers to solve customer problems. Facilitate solving customer problems through training, knowledge of competitive offerings, market and domain knowledge, and the recommendation of solutions. It is necessary to maintain technical selling capability to function in a consultative role for the customer.


Grow Sales Volume. Build and grow new order bookings of instrument sales, accessory sales, upgrades and point of sale service offerings business within the XRD product lines; meet or exceed quotas within assigned territory while supporting management's strategic objectives; utilize competitive information and marketplace data where appropriate to assist with territory development; analyze sales leads and offer the most competitive product solution and pricing plan to meet the client's needs; develop and present proposals/quotations and maintain Prospect/Suspect sales funnels; maintain sales records within the CRM and update activity on progress to provide accurate forecasting; and communicate with the other field associates on business strategies within the assigned territory. The ability to quickly identify key influencers, decision makers, map accounts, establish a sales strategy for account penetration, and leverage all resources are critical success components. Establish and maintain a professional competence with latest sales methods and techniques.



Teamwork. The SR will work closely with the regional sales team, technical sales, sales administration, product leadership, application scientists and service team members in order to promote a high level of sales productivity, sales efficiency, lead generation and customer satisfaction. The field sales professional will provide local support for planned customer events throughout the year, support the territory CRM strategy, and provide feedback to management on industry trends and business growth opportunities.



Product Knowledge. Establish and maintain a thorough and detailed knowledge of all assigned products and their applications. Including detailed specifications, method of operation, prices, terms, deliveries, competitor offerings etc.


-5 years of experience in a laboratory environment.


-BS Degree in a science discipline required. -Direct sales experience with analytical instrumentation; additionally, X-ray Diffraction, X-ray Fluorescence, MicroCT, Optical Emission Spectroscopy, Combustion Gas Analysis experience will be considered a plus.


-Responsibilities include travel (up to 50%) throughout the territory as needed.


-Excellent teamwork coordination with inside consumables, aftermarket, field service, and sales teams



-Strong knowledge of academic, pharmaceutical, mineral/mining, building material, semiconductor markets is preferred.


-Strong desire to exceed sales targets.



Bruker Corporation offers a comprehensive and competitive benefits package including medical, dental, 401(k), paid vacation, holidays, and tuition assistance (as applicable).


Bruker is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, and other protected characteristics.


Certain positions at Bruker require compliance with export control laws and as a result, all interviewed candidates for all positions will be screened pre-interview to determine their eligibility in light of export control restrictions.  


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